Each team member will select one of the four generations listed here and will conduct extensive research on his/her chosen generation:
  • Silent (Mature) Generation (those born before 1945)
  • Babyboomers (those born between 1946-1964)
  • Generation X (those born between 1965-1983)
  • Generation Y (those born between 1984-1999)
Each team member MUST choose a different generation to research.



There are 2 Phases in the Project

1. Research Phase of Project:
Your research should generate the following information:
  • a minimum of 6 facts about their chosen generation
  • the current needs of that generation
  • typical buying habits of that generation

Now that you have discovered vital information about your generation, you need to this driving question:
  • How can you utilize this research to develop a fashion product that would satisfy the wants/needs of your generation?

2. Production Phase of Project:
  • Use your research to develop a prototype of a revolutionary fashion product that will satisfy a want/need of the generation you researched.
  • Illustrate all of your research and a sample of your prototype in some type of artifact



In Summary:
  1. Select a generation and conduct extensive research on that generation (listed above)
  2. Generate at least 6 facts for that generation (facts should be ones that help you make a decision on what products/services to recommend)
  3. List at least current 2 needs of that generation
  4. List that generation's buying habits
  5. Answer the driving question
  6. Develop a prototype of a revolutionary fashion product the meets the needs/wants of your generation
  7. Illustrate all of your research and a sample of your prototype in some type of artifact
  8. Turn in your artifact via Edmodo (even if it isn't digital)

Great Example of a Revolutionary Fashion Product that is meeting a need (well, really several needs!).


Multimedia artifacts will be graded utilizing the rubric below:
CATEGORY
17
13
9
5 or less
Overall Artifact Quality
Artifact includes all required information, as well as appropriate fonts, colors, and graphics. Is very professional and attractive.
Artifact includes at least 75% of the required information, as well as appropriate fonts, colors, and graphics
Artifact includes at least 50% of the required information, but also includes some inappropriate fonts, colors, and graphics
Artifact includes less than 50% of the required information and/or fonts are difficult to read, graphics/colors are inappropriate
Generational Facts
Includes at least 6 facts per generation
Includes at least 5 facts per generation
Includes at 3-4 facts per generation
Includes 2 or fewer facts per generation
Needs and Buying Habits
Includes at least 2 needs and the buying habits of the generation
Includes at least 1 need and the buying habits of the generation
Includes either the needs or the buying habits the generation, but not both
Needs and/or buying habits missing
Driving Question
Answer to driving question is included in artifact


Answer to driving question is not included in artifact
Prototype
Prototype is developed and included in artifact


Prototype is not developed and included in artifact
Mechanics
Artifact has no misspellings or grammatical errors
Artifact has 1-3 misspellings and/or grammatical errors.
Artifact has 4-6 misspellings and/or grammatical errors.
Artifact has more than 6 grammatical and/or spelling errors.